A Modern Approach, Built on Enterprise Experience

Delivered through Sequent Learning, our product management training programs rebuild the discipline as the strategic engine of the business. We work across industries and contexts: fintech and banking, industrial manufacturers, enterprise software, healthcare, medical devices, and companies navigating AI-enabled products in complex delivery environments.

Our methodology is grounded in The Product Manager’s Desk Reference (3rd Edition), widely regarded as the bible of product management, along with The Product Manager’s Survival Guide, Leading Product Management, and The Product Manager’s Career Path, all authored by our founder, Steven Haines.

We don’t teach how to code or run ceremonies. We teach product managers how to think like business owners who use technology, data, and cross-functional teams to drive outcomes that matter and profits that support strategic intent.

Core Product Management Training Programs

Product Management Essentials
Master product management as a business discipline across the full product life cycle. Build capability in market insight, financial modeling, business case development, portfolio thinking, stakeholder influence, and cross-functional orchestration. Designed for product managers across industrial, banking, fintech, healthcare, medical device, and enterprise software companies.

Product Strategy and Roadmapping
Convert market insights and company data into actionable, metric-driven strategies and roadmaps aligned with strategic intent. Learn business-logic prioritization, financial trade-offs, and how to build roadmaps that engineering leaders and executives can support. Whether sequencing AI features or shaping multi-year plans, this product strategy course delivers real strategic capability.

Product Business Case Analysis
Build financial rigor to defend product investments. Develop complete business cases with opportunity sizing, revenue and margin modeling, risk assessment, and ROI articulation. Teams produce believable, actionable business cases and rehearse executive presentations. Essential for new products, platforms, production lines, or market expansions.

Leading and Implementing Product Management
Designed for heads of product and VP-level leaders. Learn how to design a modern product organization: define governance and decision rights, align product and P&L structures, and build talent systems that elevate product managers from feature owners to business leaders. Works across fintech, enterprise software, industrial, and financial services environments.

Flexible Delivery for Any Organization

We offer self-paced online product management courses, cohort-based virtual programs with facilitated learning, and customized corporate product management workshops tailored to your products, economics, and organizational challenges. Organizations seeking formal recognition can participate in our industry-recognized Sequent product management certification.

Why Our Product Management Training Works

Tools evolve. Agile methods shift. AI accelerates delivery. But one thing never changes: someone must make integrated decisions grounded in business logic that considers where to invest, what to stop, and how to balance short-term delivery with long-term value.

Our product management training programs succeed because they’re built on your real business context: your financials, customers, markets, constraints, and organizational dynamics. Participants don’t learn from startup case studies. They learn by solving the actual problems they face in their own companies.

Whether you’re building AI-enabled platforms, running multi-line portfolios, or leading product transformation across a global enterprise, our programs develop the business discipline that outlasts technology cycles.

We don’t perpetuate the feature factory. We create strategic product leaders.

What Makes This Product Management Training Different

Most product management courses focus on tools, templates, and delivery rituals. We focus on what truly drives business performance:

Strategic business discipline, not tactical delivery
We teach product managers to think like business owners accountable for outcomes, profit, and strategic choice, not just backlog grooming and sprint planning.

Enterprise experience, not startup lore
We’ve worked inside complex global organizations across industries. We teach product managers how to succeed within real constraints, not idealized scenarios.

Proven frameworks from authoritative sources
Our training is based on Steven Haines’ books, including The Product Manager’s Desk Reference, used globally as the defining text for the discipline.

Durable capabilities that outlast trends
Frameworks change. Strategic product thinking does not. We build the business discipline that works across any methodology, tool, or technology shift.

We build product organizations, not just product managers
We help leadership teams design modern product management operating models that drive growth—not just train individuals in isolation.

Who We Serve

• Product leaders and VPs building strategic capability across product teams
• HR and L&D leaders developing product management training for emerging and mid-level PMs
• Engineering and technical executives who need product teams with stronger business thinking
• Individual product managers seeking to advance from tactical execution to strategic leadership

Start Building Strategic Product Management Capability

Whether you need corporate product management training, self-paced online productmanagement courses, or organizational design support, we develop the business discipline your product teams need to drive growth.