How to Create A Winning Business Case

Business Acumen Advanced Workshop

Shouldn’t all business investments provide a positive return?  Of course, they should.  However, the results aren’t always as planned when we look at the intended impact of business cases.  Why? Often, the data or fact base on which the business case is created is not verified or valid. Or perhaps cross-functional support was lacking.

The practice involved in creating business cases can be more deeply embedded into the genetics of the firm if people understand what’s to be done and how. Whether for a significant capital investment, a market expansion program, or a new product innovation, this business case workshop can help.

The business case program consists of a 2-day comprehensive workshop and an optional 6-8 week work project in which participating teams are asked to develop their complete business case. One of our expert facilitators individually guides the work projects via online coaching sessions. The program culminates in an onsite (or virtual) report-out of the completed presentations. Success is more easily assured with a designated, empowered team with the right mix of company knowledge, functional expertise, and a ready-to-achieve mindset.

The companion resource for the business case program is the mini-book, How to Create a Business Case.


The Business Acumen Institute will adapt, adjust, or augment our content.


The courses can be delivered in any of the following modalities.

  • Onsite – at your location
  • Virtual instructor-led – at your convenience

Download The Workshop Description

How to Create a Business Case

By Steven Haines

Most business people will encounter a situation where money needs to be invested in the business. Investments might involve the expansion of capacity, a new product, to enter a new market., or any investment that will impact the performance of the company.  A business case qualitatively and quantitatively rationalizes an investment while considering elements that capture the current situation, proposed solutions, and economic outcomes.  It offers a common way to rationalize investments and to help emerging leaders establish credibility.

This book explains the purpose of a business case and how to assemble a business case for presentation to management.

Buy the Book


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